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Steve Jobs knew the intrinsic value of catering to upper level, not just the masses. He understood the appeal it would create along with the consumer ripple effect.

If you saw a person who is talented in freelance video editing, would you ask them what kind of computer they prefer or recommend? Yes,  you would.

These industry leaders are transient people who need large, powerful laptops to travel around the world and create content for their clients.

We are not the masses. We are the elite. We are the people who move among the masses and recommend the best computers. We are the best word of mouth you could possibly have.

Steve Jobs understood this. He knew the market and how to design to this type of individual. We were the leaders along with his innovative UI and itunes ….


come on