Branding and Design for Anderson Creek Trading.
The Lake Tahoe-based hedge fund company sought a brand identity reflecting the majestic beauty of its surroundings. Inspired by the rugged peaks of the Sierra Nevada mountains, our approach captures the essence of resilience and stability amidst volatility. Our design concept embodies the notion that while the journey may present spikes and uncertainties, the overarching view remains one of upward momentum and unwavering stability when viewed from a distance.
