Problem:
Revamp the microsite to showcase Resurgence marketing collateral, aligning with current header, stylesheet, and footer templates—research innovative messaging strategies to boost conversions.
Process:
Experiment with visual cues and depth to guide users seamlessly through the product ordering journey post-commercial viewing. Brainstorm methods to facilitate upselling effortlessly.
Solution:
Integrate visual cues and design elements to highlight the Design System’s signature red, facilitating a smoother purchasing experience. Test upselling effectiveness is based on periods; for example, limit upsells after 7 pm when dropouts are higher, as observed during evening hours compared to work hours.
